The Skill of Content Marketing for Attorneys with Heidi Turner – Build Your Book
How do you write great blog posts, LinkedIn posts, and other content that connects with your audience?
Heidi Turner tells us how!
Heidi has been helping lawyers and attorneys create great content for almost 2 decades! She also teaches writing at Simon Fraser University, and has worked with firms small and big, to create compelling content strategies and execute on them. The result has been increasingly more business.
In this practical episode, we get into topics such as:
- How to think about who to write for…
- How to come up with great content ideas…
- How to edit for maximum impact…
- How to distribute your content for the best reach…
- How to think about content strategically…
- And a lot more!
If you’ve been looking to improve your content game, definitely check out this episode!More about Heidi:
- Her LinkedIn page.
- Her Website.
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Resources:
- Join the next cohort of our Build Your Book Academy.
- Get the LinkedIn for Lawyers Course.
- The Authentic Lawyer Blog is filled with short emails sent bi-weekly with great ideas and voices to help you build your law practice your way. Read it, and subscribe to get new posts your way at blog.buildyourbook.org.
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