Today, I spoke with a partner at a big law firm. He was frustrated that his thought leadership pieces were not really taking him anywhere.
He had a great audience. He was invited to write for all the important publications in his practice area. But he also had recently bought a house and had two young kids. He didn’t feel like he could keep up with producing so much content.
This is a mistake many people fall into.
You don’t have to be writing and producing original content all the time.
There’s power in curation. Tell your audience what’s worth reading about. Or watching. Or listening.
With more information that ever before out there, no one can ever hope to stay on top of it all. That’s why you don’t have to be Mr. or Ms. Thought Leadership.
You just have to be a great curator.
Great curators win. People trust great curators. You become a person of influence in your sphere just through curation.
What can you share with others today?
In case you haven’t heard from me in a while, I wrote “Build Your Book” to help lawyers get better at business development and build the practice of their dreams.
I will be sending out occasional emails with ideas/thoughts to help you take action. And in case you missed this, along with Aaron Baer, we’re launching an academy and were looking for 5 lawyers to be part of the pilot starting later on this month.
Interested? Click here. Deadline to apply is Friday, 9 July 2021 at 11:59 PM Pacific.