Laura Frederick left her job as in-house counsel at Tesla right before the pandemic to start her own firm in her 50s. As a single mom of 4 kids, she had to make this whole thing work.

This episode is about the lessons she learned along the way to not only survive, but thrive in this new paradigm.

Along the way, she built a thriving LinkedIn following of 17,000+ lawyers, an online academy, wrote a book.

Her secret is simple: start with generosity. This generosity has guided her relationships with clients, with friends, and so many more. Generosity is not only good for the heart, but good for business as well. This episode gets into how to do it all

In this episode, we learn about:

• Why security and freedom are not opposites, but part of the same equation…
• What it takes to thrive on LinkedIn…
• How to strengthen your connections before you need them…
• How to lead with generosity…
• The importance of small experiments…
• What to do with the imposter syndrome…
• Why you need vulnerability and authenticity to thrive…
• and more!

Laura’s Recommended Books:

• Influence by Robert Cialdini
• You are a Badass by Jen Sincero

Where to find Laura:

• On LinkedIn
• At Laura Frederick Law
• Get her book: Practical Tips on How to Contract
• Enroll for her course: How To Contract
• Email her at [email protected] or call her at 512-668-9906.

Also available wherever you listen to your podcasts:

For more podcast links, go here.

Norman Bacal is a legend in Canadian law. Norm built & led one of Canada’s most prestigious law firms. He was also one of the most successful film finance lawyers in the country. He sat on the board of directors of a Hollywood studio and represented companies like Warner Bros, MGM, Sony, and Lionsgate. 

Then, the firm collapsed and he re-invented himself as a bestselling author of Breakdown, speaker, and mentor to young lawyers (or just young professionals starting out).

In this episode, we talk about:

• How to get started in sales as a lawyer
• What being a vacuum salesperson taught Norm about selling as a lawyer
• Why “failing” 6 times with each client is part of the process
• The most important thing to do when you fall through the trapdoor in life
• The importance of a performance as a lawyer
• What it’s like to start from zero again
• and so much more!

This episode is for the books! Resources:

• Find Norm’s book Take Charge
• Find Norman on his website at NormanBacal.com

Also available wherever you listen to your podcasts:

For more podcast links, go here.

Nick Cegelski gets what it takes to sell. Sales is not a dirty word to him. The heart of sales is a conversation, it is about questions.In this episode, we break down the entire client sales meeting where you as a lawyer have to sit down and convince the client to retain you.

But as you’ll soon discover, there is no convincing required if you run the meeting in the right away.

In this practically grounded episode, we learn from Nick all the ways that lawyers get in their own way in running sales meetings with prospective clients.

He shows us a different approach, a more human approach. And it isn’t about slicking back your hair, cracking jokes, and being sleazy. It is all about the art and science of building comfort and asking questions.

If you’re looking for more sales ideas, don’t forget to check out Nick’s podcast: 30 Minutes to President’s Club! It is made for salespeople who want to go further.

Resources:

• 30 Minutes to President’s Club
• Fanatical Prospecting by Jeb Blount
• Find Nick on LinkedIn here.

Also available wherever you listen to your podcasts:

For more podcast links, go here.

He’s a food entrepreneur, a tech consultant, a lawyer, and just someone who thinks differently. Sukhi is an entrepreneur first who decided to choose himself and skip the line that other lawyers force themselves into.

The fact is, anyone can learn to be an entrepreneur. Entrepreneurs are not born, they’re made. And despite what you might think, there is less risk than ever before.

In this talk, we learn about Sukhi’s story, and we get into solid tactics and strategies to help you get started with building your own abundance mindset as well as tips to get clients coming in through the door.

We also get into:

• The art of asking shamelessly (and usually getting what you’re asking for)
• What it takes to skip the traditional line that a lawyer feels so confined in
• If optimism is learnable or not
• Why being different is your unique advantage and that you need to go all in on
• What cheesy marketing techniques actually work
• and more…

Resources:

• Find Sukhi at Hansra Law.

Recommended Books:

• Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
• Endless Referrals by Bob Burg
• No B.S. Guide to Direct Response Marketing by Dan Kennedy

Also available wherever you listen to your podcasts:

For more podcast links, go here.