Articles

Escaping the Time Trap for the Busy Professional

Escaping the Time Trap for the Busy Professional Build Your Book

Your time is short and you’ve got more to do than ever before. You know business development is important, but you just can’t make yourself do it given all the fires you’re fighting.

Time is the cause of stress, anxiety, distraction fueled addictions, and sleepless nights. 

Right now, time is how you get compensated. It’s all about the input. This way of thinking about time limits you from freeing yourself from your work. It prevents you from building your business. It stops you from being creative about how to automate/delegate/eliminate tasks.

In this episode, we start re-framing time. We look at the almighty to-do list and calendar and explore why they are some of the worst tools to think about how you look and manage time.

Most importantly, we find a better metaphor and analogy that will free you from the stress and anxiety of time.

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Resources:

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Surprising Lessons from Coaching

Surprising Lessons from Coaching Build Your Book

Why do your business development initiatives fail? Why do you feel burned out from these efforts? Why is branding a lot like starting a workout plan? What’s the common link between a day at the spa and selling?

These are some of the questions we examine on this episode.We go over the key lessons we have learned from a year of coaching lawyers and accountants from across the world to get better at business development.

The surprising lesson: teaching and working through strategies and tactics alone just doesn’t work. Something else has to come way before that. Are you missing this yourself?

Plus, we talk about bringing our coaching to more of you at your own convenience on-demand with our on-demand Build Your Book Academy! You can learn more about it at BuildYourBook.org/academy.

If you’d like more personalized 1-1 coaching in the meantime, reach out to use at buildyourbook.org/contact.

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews on every major platform. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast, send us an email at [email protected]

Also available wherever you listen to your podcasts:

For more podcast links, go here.

Laura Frederick’s Commitment to Generosity

Laura Frederick's Commitment to Generosity Build Your Book

Laura Frederick left her job as in-house counsel at Tesla right before the pandemic to start her own firm in her 50s. As a single mom of 4 kids, she had to make this whole thing work.

This episode is about the lessons she learned along the way to not only survive, but thrive in this new paradigm.

Along the way, she built a thriving LinkedIn following of 17,000+ lawyers, an online academy, wrote a book.

Her secret is simple: start with generosity. This generosity has guided her relationships with clients, with friends, and so many more. Generosity is not only good for the heart, but good for business as well. This episode gets into how to do it all

In this episode, we learn about:

  • Why security and freedom are not opposites, but part of the same equation…
  • What it takes to thrive on LinkedIn…
  • How to strengthen your connections before you need them…
  • How to lead with generosity…
  • The importance of small experiments…
  • What to do with the imposter syndrome…
  • Why you need vulnerability and authenticity to thrive…
  • and more!

Laura’s Recommended Books:

Where to find Laura:

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews on every major platform. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast, send us an email at [email protected]

Also available wherever you listen to your podcasts:

For more podcast links, go here.

Take Charge with Norman Bacal

Take Charge with Norman Bacal Build Your Book

Norman Bacal is a legend in Canadian law. Norm built & led one of Canada’s most prestigious law firms. He was also one of the most successful film finance lawyers in the country. He sat on the board of directors of a Hollywood studio and represented companies like Warner Bros, MGM, Sony, and Lionsgate. 

Then, the firm collapsed and he re-invented himself as a bestselling author of Breakdown, speaker, and mentor to young lawyers (or just young professionals starting out).

In this episode, we talk about:

  • How to get started in sales as a lawyer
  • What being a vacuum salesperson taught Norm about selling as a lawyer
  • Why “failing” 6 times with each client is part of the process
  • The most important thing to do when you fall through the trapdoor in life
  • The importance of a performance as a lawyer
  • What it’s like to start from zero again
  • and so much more!

This episode is for the books! Resources:

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews on every major platform. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast, send us an email at [email protected]

Also available wherever you listen to your podcasts:

For more podcast links, go here.

Don’t be a Thought Leader, be a Thought Curator

Today, I spoke with a partner at a big law firm. He was frustrated that his thought leadership pieces were not really taking him anywhere.

He had a great audience. He was invited to write for all the important publications in his practice area. But he also had recently bought a house and had two young kids. He didn’t feel like he could keep up with producing so much content.

This is a mistake many people fall into.

You don’t have to be writing and producing original content all the time.

There’s power in curation. Tell your audience what’s worth reading about. Or watching. Or listening.

With more information that ever before out there, no one can ever hope to stay on top of it all. That’s why you don’t have to be Mr. or Ms. Thought Leadership.

You just have to be a great curator.

Great curators win. People trust great curators. You become a person of influence in your sphere just through curation.

What can you share with others today?


In case you haven’t heard from me in a while, I wrote “Build Your Book” to help lawyers get better at business development and build the practice of their dreams.

I will be sending out occasional emails with ideas/thoughts to help you take action. And in case you missed this, along with Aaron Baer, we’re launching an academy and were looking for 5 lawyers to be part of the pilot starting later on this month.

Interested? Click here. Deadline to apply is Friday, 9 July 2021 at 11:59 PM Pacific.